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Introduction

We keep everyone on the same page.

The people behind PlaybookBuilder love to solve problems for business owners and teams and invested thousands of hours listening, learning, and helping hundreds of companies before ever writing a single line of code for the software.

We created PlaybookBuilder simply because we couldn’t find a tool good enough to meet our clients’ needs.

Our Core Values:
Our values aren’t “kinda the case” or “sometimes true”. Instead they form the backbone of our organization and are expressed with every decision and action.

Exquisite Simplicity
The most important thing about software is to remember to make it easy, simple, and intuitive for users.

Client Centered In All Things
Every single choice we make with the software and customer experience is designed to delight small business teams.

Outcomes Oriented
Putting SOPs in the cloud isn’t the same thing as driving alignment and performance for your team. We focus on outcomes.

Customer Champions
Our team are built to serve customers with care, passion, and insight. We are “go-givers” who love to see you win.

Personal Accountability
We don’t just make software – we’re helping small businesses to thrive – and so we take accountability personally.

Our team.

Jon LoDuca:  Founder and Visionary
Prior to PlaybookBuilder, Jon built the Wisdom Link, an intellectual capital development firm, and helped hundreds of the top 1% income earners in the US/UK.

Mitch Lindle:  CTO
Mitch brings decades of experience in both backend and frontend development. Prior engagements include Rolls Royce.

Nancy Cox:  Client Strategist 
With a master’s in Adult Learning and Development, Nancy developed client relationships and ensures alignment of values with the product.

Rachelle LoDuca:  Integrator
Overseeing all administrative, legal, and financial responsibilities, Rachelle LoDuca integrates departments, projects, and objectives.

Amber Ferguson:  Director of Customer Success
Amber’s responsibilities include: Client Engagement, Accelerator Development and weekly training webinars

Marci Phelps:  Support

Kathryn Burke:  Administration

Julien LoDuca:  Video Production & Social Media. 

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